We were approached by agency Design Bridge to create a bold set to use as a backdrop for the new Malta Guinness 'Let's Go' campaign. The design was inspired by the new Malta Guinness bottle labels, featuring a range of exploding colourful shards. We decided to recreate the design out of different colours and thicknesses of perspex to add an interesting depth and gloss finish to the image, as well as to allow the set to be spritzed to add to the refreshing feel of the adverts. Our perspex set was then used throughout Malta's print and advertising campaign as well as a backdrop for their social media branding.
For the campaign we worked with talented photographer Sam Hofman and masterful drink stylist Ray Spencer who together did an excellent job of recreating the explosion of refreshment that the client wanted to convey.