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Outside Lands

Another Planet Entertainment & Superfly

We were approached by US promoters Another Planet Entertainment and Superfly to create a poster for the tenth edition of Outside Lands festival in San Francisco. 

To reflect the festival's diverse selection of music and activities on offer we created a series of playful type solutions using a bright but select colour palette. These letters were all handcrafted out of paper, using a range of layers to add an interesting visual depth. 

The handmade letters were then photographed separately and brought together for the poster in a three-column grid layout to spell out the festival's name, with an addition X to represent the festival’s 10th anniversary.

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