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Pore Me!

Benefit Cosmetics

We were approached by Benefit Cosmetics to come up with a concept for their 'Pore Me!' campaign advertising the company’s POREfessional range. We decided to create a series of images using a tongue-in-cheek look at the product's skin saving effects. Each features two ladies having skin troubles and then a central 'Benebabe' whose skin is looking flawless.

For the series we recruited the help of the exceptionally talented collage artists Ciara Phelan to collaborate with us on the imagery. Under our art direction Ciara designed the initial illustrations, and then we brought these to life in our 2D-layered paper cut style. The sets were then shot by the brilliant photographer Amy Currell.

Alongside the still imagery we art directed a series of 6 animations, recruiting the help of animator Claire Pinegar and sound designer Greg Niemand.

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