Self Preserving is a recent campaign from Lush which aims to promote its use of natural ingredients to help conserve products.
We were brought in as part of a collaboration to bring the campaign to life in store windows across Europe.
For the initial stages of the campaign, Lush commissioned the fantastic artist Charlotte Day to illustrate a series of flowers and natural ingredients that can be found in its products.
We then hand-crafted the illustrations into 3D paper structures, working directly from Charlotte’s hand-rendered designs, and used textured paper to give the final aesthetic an authentic, crafty finish.
The intricate displays were featured across a series of fifteen window displays throughout Europe, with a special hero installation for its flagship London store on Oxford Street. Watch Tom and Owen talk about the project in a behind-the-scenes film below, and find out more in our showcase.