Owen was approached by BAFTA to create over fifty handcrafted table centres and a large photobooth backrop and props for the 2022 British Academy Television Craft Awards in London.
Inspired by the award's branding, Owen began by creating a large illustration featuring a swirling mass of forms linking to the various categories and using the award's bright and vibrant but nicely limited colour palette.
Client
BAFTA
Art Direction & Set Design
Owen Gildersleeve
Flowers
Rebel Rebel
Photobooth
Republic of Photography
For the table centres Owen developed the illustration to devise a sculptural swirling form that could spiral upwards sitting on a thin central vase. We then added an array of bright and bold details, cut into and added onto the swirl, as well as a selection of additional coloured layers to really bring the piece to life. This was finished off perfectly by a selection of gorgeous bold and beautiful flowers, teaming up with the brilliant East London florists Rebel Rebel.
Alongside the table centres Owen was asked to create a large backdrop artwork to be used in the photobooth for the award guests to enjoy. Using the large swirl illustration as the backdrop Owen set about creating a selection of 3D paper props for guests to hold in the shots, as well as additional items to be sat on the tables. It was wonderful to see everyone having so much fun in there, especially a range of BAFTA winners and award presenters, and a perfect way to celebrate a job well done!
© Owen Gildersleeve 2023