Google Primer Relaunch
Owen was approached by Google to work closely with their team on the relaunch of the Google Primer App, which involved creating a series of multi-layered papercut scenes and a suite of assets to use throughout their marketing.
Client
Google Primer
Art Direction
Channing Ritter
Production
Cheryl Masaitis
Illustration
Owen Gildersleeve
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The release of this new version of the app was timed to coincide with Global Accessibility Awareness Day, when a new accessible look & feel for the Primer brand launched in 7 markets at once. This included a redesign of all brand assets used to create a new website, paid media campaign, email and social media campaigns, event-based installations and promotional videos.
– Channing Ritter (Art Director)
© Owen Gildersleeve 2023