Outside Lands

Inspired by the amazing landscapes that surround the Golden Gate Park and Bay Area, and the unique identities within the festival, Owen created a series of playful type solutions using a bright but selective colour palette. These letters were all handcrafted out of paper, using a range of layers to add an interesting visual depth. The handmade letters were then photographed separately and brought together for the poster in a three-column grid layout to spell out the festival's name, with an additional X to represent the festival’s 10th anniversary.