Juhla Mokka

A collaboration with illustrator Janine Rewell for the Finnish coffee company Paulig, creating a set to accompany her special edition illustrated Juhla Mokka coffee tin.

To stay true to Janine's beautiful illustration, Owen took her original vector files and turned them into a 3D paper set, which was then shipped out to Helsinki for a two day shoot with photographer Kimmo Virtanen. The images were used by Paulig for both in-store and online advertising. 

Client
Paulig

Agency
SEK

Illustration
Janine Rewell

Set Design
Owen Gildersleeve

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