*Winner of the 2018 Communication Arts Illustration Award and the Graphis Advertising Gold Award*
Owen was approached by US promoters Another Planet Entertainment and Superfly to create a poster for the tenth edition of Outside Lands festival in San Francisco that reflected the festival’s diverse selection of music and activities.
Inspired by the amazing landscapes that surround the Golden Gate Park and Bay Area and the unique identities within the festival he created a series of playful type solutions using a bright but select colour palette. These letters were all handcrafted out of paper, using a range of layers to add an interesting visual depth. The handmade letters were then photographed separately and brought together for the poster in a three-column grid layout to spell out the festival's name, with an additional X to represent the festival’s 10th anniversary.