Spring to Life

Owen was approached by Target to design their in-store decorations and signage for the 2023 Valentines and Spring campaigns. The intention of the designs were to bridge the two holidays together, with versatile visuals that represented both and could be subtly adapted and layered as time passed, to represent the transformation that occurs throughout the season.

Owen created these vibrant kaleidoscope-inspired designs in his graphic paper cut style. Drawn up digital, using bold graphic form, the designs were then turned into largescale 3D structures and exhibited across every Target store in the US from February – May 2023.